Over the last six months, I have been working with a business on a business plan predominantly to re-energize the business by improving its public perception, skills, communication, culture, systems, procedures and ultimately profitability. Invariably, this process requires a business (regardless of its size) to go back to basics and look at Why, When, Where, Who and How they do things - as well as identifying a profile of what the business owners would like the business to be. These missions and goals which should be formed from their own principles and values should be documented as a constant reminder of the purpose of the business.
An enthusiastic principal of that business recently sent me the following article on David Koch's role in the resurgence of the Port Adelaide Football Club. It is an excellent read with many of the points equally applicable to small business as it is to a major sporting club.