Winston Churchill once described Russia as " a riddle , wrapped in a mystery , inside an enigma "
In today's world we are faced with a similar riddle, that of risk versus return . This relates to so many
decisions we make in our businesses , farms and investments generally.
Generally people belong in one of the 4 categories of risk style;
How you fit into these categories can change over time .
Any business / financial decision is usually made using a calculation of balancing the risk of an action
against the expected return . Often the higher the risk the greater the return.
How can you measure the risk? How can you manage the risk ? Are questions we are often asked
We can't solve the riddle but we can unwrap the mystery and help you through the puzzle