Winston Churchill once described Russia as " a riddle , wrapped in a mystery , inside an enigma " 

In today's world we are faced with a similar riddle, that of  risk versus return . This relates to so many 
decisions we make in our businesses , farms and investments generally.

Generally people belong in one of the 4 categories of risk style;
* cautious 
* daredevil 
* adventurer 
* calculator 

How you fit into these categories can change over time .
Any business / financial decision is usually made using a calculation of balancing the risk of an action 
against the expected return . Often the higher the risk the greater the return.

How can you measure the risk? How can you manage the risk ? Are questions we are often asked 
We can't solve the riddle but we can unwrap the mystery and help you through the puzzle