The team representing GMG Accounting at the show have completed a S.W.O.T Analysis for you and the show committee to consider!  It's this week's featured blog!

STRENGTHS

·         Attraction/entertainment. Something to do

·         Family friendly

·         Educational – machinery, horses, livestock etc

·         Market style stalls – business advertising opportunity

·         Always something happening

·         Generates business for locals

·         Machinery

·         Fireworks

·         Late finishing Saturday

·         Tug of War


WEAKNESSES

·         Cost – entry, rides, show bags, food etc

·         Doesn't appeal to 18-25 year olds

·         The date can clash with large events

·         Food – some have certain dietary requirements

·         No rodeo


OPPORTUNITIES

·         Local business advertisement – market stalls

·         Agriculture/equestrian – chance to show livestock/skills

·         Rodeo

·         Appeal to all ages – Saturday night entertainment, 18+ section with alcohol

·         Dietary requirements – more food options

·         Public holiday Friday

·         Wrist bands for rides – unlimited, include entry, certain times

·         Big screen if clashing with events such as AFL grand final

·         More rides – ferris wheel, worm etc


THREATS

·         Weather – bad weather, bad show, low entry levels

·         Dirty perception – rides, food etc

·         Melbourne show & other events around the same time (Deni ute muster, AFL Grand Final)

·         Not appealing to all age groups